

“If the Meatly and I really wanted to, we could be millionaires chilling on our yachts, but we want to make something cool.” In February of 2017, Mood and his partner first posted Bendy And The Ink Machine to Gamejolt, a hub for fans to find new indie games. Somehow, your creations are coming to life, including Bendy, a demonic parody of cartoons in the early 1920s. The plot is basic: you play as Henry, a former animator who explores the studio after being away for 30 years. “It’s an episodic, first-person puzzle action horror game,” Mood told Player.One over the phone. Created by developers Meatly and Mike Mood, the game’s been downloaded more than 750,000 times and has over 1.5 million different fan made videos on YouTube.

Virality cannot be premeditated it is impossible to guess what the internet hivemind will latch onto next.īendy And The Ink Machine managed to break through, becoming one of the most successful games of 2017. Everyone is desperate to get their shot at the top, but only a rare few succeed. Small children opening boxes of toys make more money than I’ll ever see in a lifetime. Channels of former Vine stars garner millions of subscribers in a couple of months. Thanks to YouTube, anyone with an idea and access to the internet can become a superstar.
